G.I. Lane is a small business owned and operated by Former Marine, NASM Trainer, Fitness Nutritionist and Weight Loss Specialist Stephanie Lane.
1. Fast & Fulfilling $5 Fit Foods
At G.I.Lane we pride ourselves in creating nutritious, delicious, fresh, flavorful $5 Fit Food we enjoy feasting over. We think you should enjoy every meal of your life. No matter your goals.
2. Functional Fitness
We care about how we move now and in 40 years. We are all about function. Just so happens that functional fitness gives you a flattering figure.
Understanding fascia (the straight jacket around your muscles) and maintaining a daily flexibility routine is third most important to us. Life is harder than it has to be when you’re inflexible.
Vision of G.I.Lane
The Vision at G.I.Lane is a World with affordable optimal health.
Mission of G.I.Lane
The mission at G.I.Lane is to make optimal health affordable, obtainable and effective for every individual by becoming America’s #1 Trusted, Leading Brand in time and budget friendly food, fitness and flexibility through providing tools that break barriers between people and their health and happiness; minimizing environmental impact; cultivating a quality of life / work life balance organizational culture; provide opportunities to and enhance the quality of life of under representative populations; and inspire personal change, minimal consumerism, and contentment.
Slogan at G.I.Lane
Our mission can be condensed to a single slogan – A Happy, Healthy America!
My Business Background
The Seven Domains of Attractive Opportunities
This book talks about how successful entrepreneurship is comprised of three crucial elements; markets, industries, and the one or more key people who make up the entrepreneurial team. This model provides the basis of a customer-driven feasibility study that entrepreneurs should use to assess their opportunities BEFORE they invest time and effort in writing a business plan.
This book brings to light what most look over; market and industry not being the same, macro and micro considerations, keys to assessing teams aren’t found on CV’s.
Mullins talks about how neither of these components are equally important. Nor are they additive. Good opportunities can be found in not so attractive markets and industries.
It can take 5 years to understand what a market is, which one you’re competing in, the direction, it’s history, and your position in it. That’s not counting assessing the industry you’re in – who’s competing in it, the history of it, the direction it’s going, what the market wants from the industry and so on. That’s also not to mention the time and energy and stress that is involved with attempting to try to find the right team. During these efforts, it’s easy for a novice to spend hundreds of thousands of their own or their investors money trying to figure all of this out without ever making not even one sale.
Debt & Depression
According to this article from CNBC published in January 2017 based on supposed data from the Federal Reserve, American Consumers’ revolving credit has increased to $992 billion. According to this article, 12% of Americans say they expect to die in debt. Only 1/4 of Americans are debt free. I love this point from debt.org “It’s unclear who first said ‘Money can’t buy happiness.’ Whoever it was, they probably weren’t staring at a tall stack of bills and an empty checking account.” They go on to mention it can’ buy happiness but it can pay those bills and having enough allows us to provide for our families, plan for the future and enjoy our leisure time. The negative affect of debt are low self-esteem, impaired cognitive functioning, you can’t learn, remember, or be attentive or solve problems as well. This article mentions that a study of 33,270 U.S. households found that higher levels of unemployment lead to more purchases of over-the-counter pain killers. Just talking about it can cause people physical pain. It is not certain whether debt causes mental illness or mental illness causes debt. Denial, stress, anxiety, anger, depression… all things I’d rather avoid in life which is why I’ve chosen the Customer Funded Business Model.
The Customer Funded Business Model
This book, The New Business Road Test by John Mullins taught me about the customer funded business model which has saved me a great deal of stress and depression when doing business in my opinion. There are significant drawbacks in raising capitol too early:
- demands a lot of time and energy, distracting entrepreneurs from building the actual business
- means pitching the merit of the business idea to potential investors, rather than proving its merit among customers in the marketplace
- leaves the founder with a lower ownership stake since most risk and unknowns are still unresolved
- brings a lot of baggage: tough terms and conditions that investors rightly require to offset the risks they take by backing an early state venture
- Raising capitol is always very hard, and may not always be possible, particularly in difficult economic conditions
A customer funded business model is a way for businesses to get their funding in a different and arguable more sensible manner: from customers who genuinely need the products and services offered.
Mullins also talks about the cons of crowdsourcing such as Kickstarter (contributions from Internet users to obtain needed services or ideas). He suspects it won’t be long before a backlash is seen as those who’ve won funding find themselves unable to deliver on what they promised.
Go Fund Me is the #1 and most trusted free fundraising platform. The G.I.Lane Go Fund Me page can be found here. Here are 17 reasons to Donate to G.I.Lane and a little explanation about why I’m asking for donations vs. other avenues. Please contact me with any questions you may have.
|Help G.I.Lane continue reaching hundreds of people with time and budget friendly life saving information about food, fitness and flexibility.|
|Help G.I.Lane continue producing time and budget friendly life changing tools such as the G.I.Lane Meal Plan Recipe Book, the G.I.Lane Lifestyle Planner, G.I.Lane’s 12 Month training program and future G.I.Lane products which can be found here.|
|Help G.I.Lane continue to post new meal plan recipe creations on our meal plan recipe Instagram blog @G.I.LanesMealPlanBook) that fits the G.I.Lane Recipe Criteria (posted soon!) which helps America choose foods that are in their budget, take little time and are delicious in effort to cut back on illness and increase quality of life.|
|Have your name added to Thank You Page on G-I-Lane.com. A website receiving daily traffic. Have your business listed, in loving memory of a family member listed, your favorite charity listed, an illness you want to bring awareness to listed.|
|Help G.I.Lane continue to operate a main instagram page that educates, inspires, and motivates over 800 people / day about food, fitness and flexibility.|
|Help G.I.Lane continue posting media that educates, inspires and motivates others|
|Help G.I.Lane continue to publish tri-weekly blogs about food, fitness and flexibility that helps people all over the world gain access to the life changing wisdom that is G.I.Lane|
|Help G.I.Lane create more Instagram and Facebook Stories to reach more people than just posting videos would and to let the world in on the behind the scenes of this unique meal plan recipe book creative process and woman Marine Veteran entrepreneurial dream. Reach more people than just posting videos.|
|Help G.I.Lane continue sharing life altering revelations on Instagram and Facebook story that change people’s perspective and can enhance life for all of us though becoming more compassionate and grateful.|
|Experience the joy of giving. Of serving. Your gifts are a fragrant offering, an acceptable sacrifice, pleasing to God.|
|Help G.I.Lane continue Publishing Weekly Vlogs that go behind the scene to this unique time and budget friendly meal plan recipe book creative process and customer funded business product and organizational development. Help you and others go behind the scenes of the low budget creative environment sharing the process, scheduling, the day to day activities, updates on projects, over coming struggles. Futrue projects|
|Watch someone do something extraordinary with their life. There are a lot of people wasting away precious time. Help G.I.Lane share media that showcases, inspires and motivates taking full advantage of life. Motivation to hustle when you see someone else working so hard on their dreams|
|Help G.I.Lane Document this unique journey of a service-connected disabled woman Marine veteran Underdog from Kansas CIty’s the Wolf of time and budget friendly meal planning. Watch and help others watch this one of a kind motivation from a female Marine Entrepreneur. Get and help others get entertainment, excitement, education, motivation and inspiration about business development, product development and entrepreneurship|
|Help G.I.Lane lead by example and inspire the much needed population to do the most with your time|
|Help me document and share my journey to accomplishing my goals as listed here in hopes of inspiring you and others.|
|Help me continue to documenting and sharing revelations I have that enhance my life, save certain aspects of it, and make the quality of my life better with Time stamped journal entires that will later be made into a series.|
|Help me hopefully reduce depression, crime, illness, wasted talent, stress, greed, anxiety, through education, motivation and inspiration.|
Building a Community
G.I.Lane is not only a small business, it is also a community of like minded individuals. It is not a fitness model’s instagram account. It is not a social media influencer’s account. It is not here to gain attention. It is here to gain respect for the art of time and budget friendly food, fitness and flexibility. It is here to gather people together in effort to make optimal health affordable, obtainable and effective for every individual. It is an education account.
Becoming famous is not a personal goal of owner operator Stephanie Lane. In fact, it’s quite the opposite of what she wants. It us understood a business needs to compete in a popularity contest in order to be competitive and that’s why we are asking for our patrons’ assistance in operating rather than relying on becoming Instagram or Youtube Famous.
Going back to the Customer Funded Business Model
G.I.Lane© relies on your support to continue educating, motivating and inspiring hundreds of people across the world. Please reference the paragraph in the earlier part of this page to understand what a customer funded business model is. A customer funded business model is a way for businesses to get their funding in a different and arguable more sensible manner: from customers who genuinely need the products and services offered.
Breaks from Creating
Breaks in sharing on Social media may be necessary in order to reserve time to raise funds to pay down debt.
Fixed Business Expenses
Between morning office rent, kitchen rent, evening office rent, youtube filming studio rent, gym office rent for filming videos, annual fees for gym memberships, office music membership for sharing stories on instagram and allowing employees to produce optimally, food supplies for testing recipes, protein supplements for maintaining figure and educating others about protein and demonstrating it’s effects, on set clothing expenses, book inventory, business vehicle insurance, registration, maintenance, smog, AAA membership, gas to pick up books from post office and travel to & from gym office, business tax certificates, annual tax preparation, post office fees, WordPress hosting, domain fees, web developer costs, graphic designer costs, documentary film market research NetFlix Subscription, business telephone, and travel expenses to globalize the brand, it takes over $2075/month to run G.I.Lane as of January 2018.
If you follow my Instagram or YouTube you can see owner operator exhausting all possible means including managing every hour of her time in the best interest of G.I.Lane as a company. Sometimes people need help in terms of time. And some times people need help in terms of money. Rest assured no wasted time or money is allowed at G.I.Lane©.
As a third year start up, sales does not yet cover all operating expenses, therefore sales definitely cannot cover enhancements as mentioned above. Owner Operator Stephanie Lane cold messages prospects three hours a day Monday – Friday. When sales isn’t enough to cover and things are piling up help is needed.
Not becoming a Statistic
Coming from a poor family in Kansas City most girls in the same situation as owner operator Stephanie Lane become reliant and dependent on government assistant, they turn to drugs, stripping, slutting themselves up for success, or relying on a man or work a low income job with no passion and high stress. Stephanie Lane is committed to leading by example and not becoming a statistic.
Not for Profit
In order to become a not for profit business, one must be an LLC. This is a $800/year expense in California. One not manageable by G.I.Lane to date.
G.I.Lane and Company sincerely thanks you for all of your hard work and sacrifice in order to help donate and keep this thing operating.